Shop Vogue and GQ edits with the shopping layer
Founded by Condé Nast, Style.com blended editorial and retail experiences, allowing users to shop items seen in the pages of British Vogue, British GQ and Condé Nast Traveler. Using machine learning, the platform adapts the shopping experience to the individual customer, making recommendations based on personal preferences.
Chairman and chief executive of Condé Nast International, Jonathan Newhouse, said: “In the past, reading about fashion was one activity and buying the items was something completely different. Today, readers want to buy at the moment the feel inspired and Style.com will make this desire a reality. Style.com is designed to meet the needs of the modern fashion consumer – corresponding to the way she or he lives, gets information and shops today”.
The new venture involved taking over the Style.com URL and adding a shopping layer to Vogue and GQ. It aimed to provide a glimpse of how we’re all going to shop in the future. As the senior UX designer, I was responsible for all Style.com consumer and back office feature discovery and adoption of the lean UX approach.
