$1m prototype
Enhanced Sponsorship
Designer / Project Lead
Guardian Advertising
2019 - 2021
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The Brief
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Pageview t on Data analyst pageview and traffic slides
Identifying, categorising and assessing opportunities
We explored properties across all markets and found sport and lifestyle are our best opportunities.
• insights & analytics
• editorial ambitions
Market research
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“Whatever it is, the way you tell your story online can make all the difference.”
User testing
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We committed to providing the Advertising sales team with a new offering to take to market, validated with users, clients and The Guardian’s internal Sponsorship Governance Group. We provided assets, insights and testimonials, in time for their relaunched sales push.
They used our “Sustainable Fashion Magazine” prototype to demonstrate the new enhanced sponsorship offering to brand partners. Based on overwhelming interest and positive feedback received (incl. Apple, Google, Paypal and Rolex) they raised the minimum campaign spend to $1 million.
Outputs
40+ prototypes
15x client interviews
3x presentation routes